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06 May 2009

Brand 2.0: brands in a digital age

Here's the chapter I contributed to the 'revised and updated' 2nd edition of the Economist book on Brands and Branding.

Download Brand 2.0



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Steve Sponder

Hi Andy

I've just finished reading this and just wanted to say it's a great thought piece looking at social media thru the lens of branding.

I think it's the way brands should be approaching social media and I find it interesting that brand consultants seem to be the only marketing discipline that aren't shouting about social media.


Social Networking Website Design

This is good to read and I appreciate it that you shared something good. Thanks.

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