Brand 2.0: brands in a digital age

Here's the chapter I contributed to the 'revised and updated' 2nd edition of the Economist book on Brands and Branding.

Download Brand 2.0

Comments

[Steve Sponder]

Hi Andy

I've just finished reading this and just wanted to say it's a great thought piece looking at social media thru the lens of branding.

I think it's the way brands should be approaching social media and I find it interesting that brand consultants seem to be the only marketing discipline that aren't shouting about social media.

Cheers
Steve