« Social Media Beachcombing - Survival Of The Twittest? | Main | All Together Now - From Social Media To Social Good »

06 May 2009

Brand 2.0: brands in a digital age

Here's the chapter I contributed to the 'revised and updated' 2nd edition of the Economist book on Brands and Branding.

Download Brand 2.0

Cover

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834522f4569e2011570730f18970b

Listed below are links to weblogs that reference Brand 2.0: brands in a digital age:

Comments

Steve Sponder

Hi Andy

I've just finished reading this and just wanted to say it's a great thought piece looking at social media thru the lens of branding.

I think it's the way brands should be approaching social media and I find it interesting that brand consultants seem to be the only marketing discipline that aren't shouting about social media.

Cheers
Steve

Social Networking Website Design

This is good to read and I appreciate it that you shared something good. Thanks.

The comments to this entry are closed.