About the author

Andy Hobsbawm established the first international Internet agency in 1994 and was a founding director of leading British new media company Online Magic which merged with Agency.com in 1997. As European MD and later Chairman of Agency.com between 2003-2009, he helped to guide and was a spokesperson for the firm with his unique insight into the continual evolution of the interactive medium.

He currently advises the boards of Omnicom companies on digital strategies and is a non-executive director and advisor to Internet companies such as Trendwatching.com, iAnnounce and Rapha.cc. He is also on the Tate Britain’s strategic advisory council and a trustee of leading environmental think tank Forum for the Future.

In 2010 Andy founded ‘internet of things’ software company Evrythng which connects physical things to the internet by giving them Active Digital Identities. In 2007, Andy co-founded the non-profit Do The Green Thing, which inspires people to lead a greener life (people from 208 countries/territories have saved over one million tonnes of CO2).

A pioneer of the UK internet industry, he still remember the buzz of watching users from around the world interact with his earliest Web site, the world’s first commercial eZine PowerPC News, following the release of Mosaic in 1993.

In 2010 Andy was named in Wired magazine’s list of the UK’s “Top 100 Digital Power Brokers” and was previously recognised by industry professionals as one of the 100 individuals who have most contributed to the development and growth of the Internet in the UK over the last decade. He received a Special Lifetime Achievement Award in 2005 and in Campaign Magazine was voted New Media Innovator of the Year and named by industry peers as one of the most admired digital pioneers.

Andy has spoken at numerous industry conferences, including TED, Picnic, Global Marketing Forum, Jupiter ClickZ Advertising Conference, Forrester Consumer Marketing Forum and the opening keynote at ad:tech, London, and has also helped to judge many awards such as New York’s One Show Interactive, London’s Revolution Awards and the Webbys.

He has been a weekly columnist about the new economy for the Financial Times, a member of GartnerG2's first advisory board on online advertising and published a widely acclaimed report on the global impact of communications technologies: “10 Years On: The State of the Internet a decade after Mosaic”. He is currently writing “Small is the Next Big Thing”, which attempts to make sense of accelerating change in an interactive world and will be published by Atlantic Books Ltd.

Andy was born and raised in London, and educated in London and Montreal. He lives in Highgate with his wife, two children and Gibson 330 ES, and has yet to receive any royalties from obscure pop songs released by a minor independent record label in Europe. Most recently he set up his own record label River Rose Records to release music by his Americana singer/songwriter wife Kate Ellis.