Small is the Next Big Thing

The size and shape of commerce and culture

06 May 2009

Brand 2.0: brands in a digital age

Here's the chapter I contributed to the 'revised and updated' 2nd edition of the Economist book on Brands and Branding.

Download Brand 2.0

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(categories: accelerating change , Books , collaboration , communication , community , convergence , Individuals , Information , marketing , networks , Organisation , participation , virtual world )
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Posted on May 6, 2009 | Permalink | Comments (1) |

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  • This is a draft introduction (right click to download). To be notified when the book is published, please mail me.

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