The internet is a different kind of social space in which our common interests are the things that connect us rather than physical proximity. Online it’s less important where we are or where we come from but what we care about. We might call this the ‘geography of passion’.
Businesses should
have a defining core idea, a purpose, an ideology, a raison d’être. There’s a
lot of evidence to show that the ones that
do out-perform the ones that don’t.
Among the many fascinating talks at TED 2007, Katherine Fulton, president of social consulting firm Monitor Institute, gave an overview of what she called “The democratization of philanthropy”.
Her talk confirmed that some key Small-Big trends are not just fundamentally altering traditional commerce but making an equally significant impact on the business of non-profits...
This is a draft introduction (right click to download). To be notified when the book is published, please mail me.
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