have a defining core idea, a purpose, an ideology, a raison d’être. There’s a
lot of evidence to show that the ones that
do out-perform the ones that don’t.
Continue reading "What's the big idea?" »
big idea, brand, Convergence Culture, marketing, mass market, media fragmentation
, millions of dozens
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Posted on April 10, 2007 | Permalink | Comments (2) |
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