Small is the Next Big Thing

Brand 2.0: brands in a digital age

Here's the chapter I contributed to the 'revised and updated' 2nd edition of the Economist book on Brands and Branding.

Download Brand 2.0

The geography of passion

The internet is a different kind of social space in which our common interests are the things that connect us rather than physical proximity. Online it’s less important where we are or where we come from but what we care about. We might call this the ‘geography of passion’.

A virtual world

Long-held precepts of Big and Small have been at the heart of conventional business wisdom since the industrial revolution.